Sign up for Weekday J and get the latest on what's happening in the Jewish Bay Area.

jerusalem | A Texas drawl, colorful ties and a bit of jazz have spiced up Israeli basketball telecasts.

Eliezer “Lay Z” Gordon, a former U.S. college basketball star who was signed by the top Israeli team in 1988, has converted Israel’s weekly basketball telecasts on Channel One from dull play-by-play affairs into lively evenings of often zany entertainment.

Gordon’s colorful English and Southern-accented Hebrew have established him as a love-him-or-hate-him personality among Israeli basketball fans.

His peppery talk annoys more serious-minded aficionados, but just as many fans praise him for explaining the game in an accessible way, teaching a bit of English and injecting life into otherwise lackluster telecasts.

“Most of basketball terminology is not in Hebrew,” says Gordon. “‘Pick and roll’ has no Hebrew translation.”

Born in New York with the name Eliezer, the sportscaster moved to the Tel Aviv area at age 5 with his family. He excelled at both basketball and piano, often performing music in venues where he was too young to drink.

“My father put me in the bar to play piano when I was 9, and I worked for a couple of summers,” he says. “When I was 15, they sent me to Houston so I could advance in basketball.”

There he spent a year living with relatives. Fearing anti-Semitism in his Texas high school, Gordon renamed himself Allen. Though he soon discovered that almost half the school was Jewish, he continued calling himself by the English name for two years, until his parents moved from Israel to join him in Texas.

At that point, his mother, who now teaches about the Holocaust in Texas, made him an “incredible” offer — $1,800 — to change his name back to Eliezer. He later won a basketball scholarship to Baltimore’s Towson State University, where his friends found it easier to pronounce his name as “Lazer.”

When his father became deathly ill in Texas, Gordon transferred to Southwest Texas University, where he became one of the country’s top three-point shooters.

Gordon was bypassed in the NBA draft, but Tel Aviv’s Maccabi team invited him back to Israel, allowing Gordon to fulfill a childhood dream of playing for the squad. It was with Maccabi that he adopted the nickname “Lay Z.”

“‘Eliezer’ was kind of a drag,” he explains, so people came up with the nickname. Gordon spells it as a pun on the basketball term “lay-up.”

In Israel, Gordon spent most games warming the bench, so he started writing lyrics and music. After breaking his hand, “he read the math,” hung up his jersey and started coaching, playing music and, this year, color commentating with Channel One.

Anything but lazy, Gordon is now making a go of it as a musical entertainer. He composed and wrote “Lay it on the Line,” a jazzy ode to basketball that introduces every Maccabi Tel Aviv game, and he has performed the song before 10,000 fans in the Tel Aviv arena.

“I was born for show business,” Gordon says, noting that his grandparents were theater stars in Russia before they immigrated to America 60 years ago. “On the court I was entertaining with my passing, talking to the referees and the crowd.”

On screen, he dresses according to the kind of game he expects.

“I once brought an umbrella because I was afraid the other team was going to rain three-pointers on us,” he says. “I wear a blue shirt when I am optimistic about Maccabi Tel Aviv and put on colorful ties when I think the game is going to be showy.”

Gordon likes to make people laugh. “Once, a mild earthquake had hit the country,” he recalls. “When one of the players dunked a ball with all his might, I said it was 5.1 on the Richter scale.”

“Basketball has not been here for long,” he adds. “People would miss some of my professional views of the game because they don’t understand the terminology, but I explain and demonstrate them. A lot of people don’t even watch the game. They just like to laugh.”