Gap, the San Francisco–based clothing retailer, opened its first store in Israel this week, in Jerusalem’s fashionable Mamila Mall. Gap said it also plans to open branches in Tel Aviv Azrieli mall and Herzliya’s Arena mall in the next couple of years.

Earlier this week, Gap ran a publicity stunt, whereby Gap’s signature blue bags with invitations to the new store’s opening were left overnight outside the homes of more than 100,000 families in and around Jerusalem.

— jpost.com