Casspi to endorse Israel breakfast cereal

The face of Omri Casspi, Israel’s first and only NBA player, soon will be seen in his native land endorsing the “Cornflakes of Champions.”

The Sacramento Kings forward, who formerly played with the Maccabi Tel Aviv team, reportedly will earn $200,000 for pushing Telma cornflakes, dubbed the “Cornflakes of Champions.”

“Casspi is one of the persons best identified with Israeli success,” Unilever Israel marketing manager Ruth Salomon-Goldberg told the Israeli business daily Globes.

Casspi said that he grew up with Telma cereal, like most Israelis. “It is part of my home and family,” he said. “For me the connection with Telma, and especially the message it will convey — the power to succeed — is natural, and I am glad for the opportunity.” — jta