Boycott urged on wines with Nazi labels

The Simon Wiesenthal Center has called on distributors to boycott Lunardelli, an Italian wine company that sells wine labeled with Nazi and fascist slogans and photos of the movements’ leaders.

“Enough is enough,” Rabbi Marvin Hier, the Wiesenthal Center’s founder and dean, and Rabbi Abraham Cooper, its associate dean, said in a statement released on the center’s website.

The statement said they first protested the marketing of Lunardelli’s Fuhrerwein in 1995.

“Now an expanded line of wines that demean, diminish and mock Hitler’s victims are promoted on a slick website,” they wrote. “We reject the cynical notion by the company’s owner that this wine is marketed as ‘a joke gift.’ ”

Photos on the wine labels include Hitler, Italy’s fascist dictator Benito Mussolini, Soviet chief Joseph Stalin and other figures.

Lunardelli, which was founded in 1967, started labeling wine with pictures of Mussolini, Hitler, Stalin, Che Guevara and others in 1995 as part of what it calls a “Historical Series,” and there have been periodic protests over such labeling.

The Lunardelli website says the wines are a “cult object among the collectors.” — jta