Daniel Lurie, who filed this week to run for mayor of San Francisco, was chair of the host committee for Super Bowl 50. (Photo/Michael Fox)
Daniel Lurie, who filed this week to run for mayor of San Francisco, was chair of the host committee for Super Bowl 50. (Photo/Michael Fox)

Daniel Lurie, S.F. Jewish philanthropist, files to run against Mayor London Breed

Daniel Lurie, a philanthropist and nonprofit founder from a prominent San Francisco Jewish family, has filed paperwork with the city’s Ethics Commission confirming his intent to run for mayor next year.

The filing was first reported by the San Francisco Standard on Thursday.

Lurie’s campaign launch had been anticipated by San Francisco political insiders for months. According to the Standard, he will officially announce his candidacy on Sept. 26 — the day after Yom Kippur. This will be his first run for public office.

In July, San Francisco political consultant Sam Lauter told J. that Lurie, 46, would struggle with name recognition and that his best strategy would be to channel voters’ anger and dissatisfaction with how the city is being run under the current mayor, London Breed.

“What Daniel’s going to have to do is say, ‘The city has a lot of challenges, and Mayor Breed hasn’t stepped up,’” Lauter said.

Though Lurie is not widely known by San Franciscans, his family’s roots are deep and their wealth has made them prominent in the Jewish community.

His mother, Mimi Haas, is a billionaire, according to Forbes, who owns 16% of Levi Strauss & Co. and for years sat on its board. Her second husband, from 1981 until his death in 2005, was Peter E. Haas, the great-grandnephew of Levi Strauss.

Mimi is also president of the Mimi and Peter Haas Fund, a grant-making organization focused on early childhood education. The Haas family has donated massive sums to institutions across the Bay Area, much of it anonymously.

Daniel Lurie (right) with his father, Rabbi Brian Lurie. (Photo/Courtesy Tipping Point Community)
Daniel Lurie (right) with his father, Rabbi Brian Lurie. (Photo/Courtesy Tipping Point Community)

Lurie’s father, Rabbi Brian Lurie, was director of the S.F.-based Jewish Community Federation from 1974 to 1991. In the late ’90s, he was president of the San Francisco Jewish Museum for five years as it transitioned from a small operation into the modern Contemporary Jewish Museum, and later he served as president of the New Israel Fund, a prominent progressive organization.

Daniel Lurie’s own resume includes chairing the host committee for Super Bowl 50 in 2016, played at Levi’s Stadium in Santa Clara. The committee raised millions for charity.

He earned his master’s degree in public policy from UC Berkeley in 2005, and that same year he founded Tipping Point Community, which has given more than $350 million to Bay Area organizations that are involved in combating poverty through housing, early childhood education and employment opportunities.

In addition to the incumbent Breed and now Lurie, the 2024 San Francisco mayor’s race will include Supervisor Ahsha Safaí, who in July told the Standard he had raised $149,000 in the first two months of his campaign. The election is set for Nov. 5, 2024, one year later than normal due to the passage of Proposition H in 2022, which stipulates that San Francisco mayoral elections will coincide with presidential elections.