“It’s a phenomenon,” Hermon said, “We can feel it in the air. According to our reports, we know that more and more Jews, or maybe people who think they are Jewish — we are not involved in ‘Who is a Jew?’ in Moscow, this is not the job of the Jewish Agency — are interested in their heritage, their tradition, and they are looking for material, looking for knowledge.
“We sent 15,000 new haggadot, and they just disappeared because people are so hungry for material and resources in order to strengthen their Jewish identity.”
Getting ready for these seders was quite the operation. From Honolulu to Nepal, Brooklyn-based Chabad distributed hundreds of tons of matzah, including more than 3.9 million hand-baked shmurah matzot and millions of haggadot in 17 languages.