Israel’s top three dairy companies are battling for customers for Shavuot, when dairy product sales jump by nearly 50 percent for the dairy-oriented holiday.
Tnuva Food Industries will supersize its packages of cheese, cottage cheese and milk, while the Strauss Group and Tara Dairies will lower prices, Israel’s business daily Globes reported. Tnuva and Tara also will invest a combined $1.7 million in pre-Shavuot advertising. The holiday starts at sundown Tuesday, May 18.
“There is heavy consumer traffic at the refrigerator during the holiday, and it will happen whether we participate in the party or not,” said Michel Ben-Weiss, the health and wellness division general manager at Strauss. — jta