NEW YORK — Facing increasingly hostile American attitudes toward the Arab world since Sept. 11, Arab-American activists talk of adopting a public relations strategy similar to the hasbarah campaign of pro-Israel advocates.
Hasbarah is a uniquely Hebrew term that means part explanation, part public relations — and part propaganda.
Arab-American activists say their brethren overseas could use some help. A new Zogby International poll indicates that as Americans struggle to understand why they were attacked on Sept. 11, a growing number are lashing out at ostensible U.S. allies in the Arab Middle East like Egypt and Saudi Arabia.
Asked about Egypt, the largest recipient of U.S. aid after Israel, 38 percent of respondents indicated a favorable view, while 34 percent held a negative view. That’s down from 64 percent who had a favorable view of Egypt in 1993, when the Oslo peace process began.
The numbers are worse for Saudi Arabia, which has hosted American troops since the Gulf War a decade ago. Only 24 percent of Americans have a favorable view of the sheikdom, while a resounding 58 percent have negative views, according to the Zogby poll.
To counter the onslaught of bad press, and what activists hint is a hidden Jewish agenda to discredit Egypt and Saudi Arabia, activists say they must hit the talk shows and opinion pages, and are encouraging spokesmen from the Arab world to make their case directly to the American people.
“Right now, the sense is that the Arabs are not good allies, so there should be a more active and vibrant PR coming out of the moderate Arab states,” said John Zogby, president of the polling firm and himself an Arab-American activist of Lebanese Christian descent.
“The Arabs should be stating the difficulties they have, that leaning so heavily toward the U.S. opens up the possibility of fundamentalist activity within their borders,” he said. “I think that story has to be told.”
U.S. pundits now blame the regime in question for the flourishing fundamentalist movement, as countless young men seek a spiritual refuge from political repression and economic deprivation.
Zogby’s brother James, president of the Arab American Institute (which the brothers co-founded) thinks the problem is mainly one of public relations. “The problem is the Egyptians and Saudis are being defined by groups not supportive of the Arab-U.S. relationship, who write the Saudis aren’t cooperating with this, the Egyptians haven’t done that,” James Zogby said.
He identified the responsible groups as “neo-conservatives,” “the Christian right,” and “some groups in the Jewish community.”
“These canards have stuck in the public craw and must be responded to in the same public venues in which they’re made,” he said.
Jewish leaders reject the idea of a concerted, Jewish-led campaign against Egypt and Saudi Arabia.
“These countries have always been largely immune from scrutiny for various reasons, like concern for their stability,” said Malcolm Hoenlein, executive vice chairman of the Conference of Presidents of Major American Jewish Organizations. “What exposes them is that the 19 terrorists came from those countries, and the media have finally begun to look at a reality that all along has gotten minor mention, including the diatribes and incitement against the U.S. and their governments’ failure to act.
“This is the truth finally coming out, and reality catching up with itself.”
The Sept. 11 attacks have sent the Arab-American community reeling, forcing it to fend off hate crimes, racial profiling and mass arrests. However, since President Bush’s public embrace of Arab- and Muslim-Americans and his call not to impose collective guilt, Zogby International says Americans’ positive sentiment toward Arab-Americans is at an all-time high, with nearly two-thirds offering favorable responses, John Zogby said.
Views of the Arab world, though, are a different story.
In the weeks following Sept. 11, Americans asked, “Why do they hate us?” The Arab world and Arab-Americans were quick to cite the U.S. troop presence in Saudi Arabia, U.S.-backed sanctions against Iraq, the economic and cultural ramifications of globalization — and Israeli treatment of Palestinians, which the Arab world believes carries America’s endorsement.
Also since then, U.S. reporters in the field and pundits in New York and Washington have turned their attention to the two countries that bore and bred most of the suicide hijackers — Saudi Arabia and Egypt.
Osama bin Laden is Saudi, while his longtime No. 2 man is Egyptian.
The heightened scrutiny has made for lousy PR and has elicited strong protests from Egypt and Saudi Arabia — which have lashed out, explicitly or implicitly, at world Jewry and its alleged stranglehold on international media.
Zogby polled 1,004 Americans, with a 3.2 percent margin of error.
Israel enjoyed a favorable rating of 59 percent, a number consistent with previous results. Its negative rating, however, has doubled since Sept. 11, from 14 percent to 28 percent. The poll did not ask respondents to explain why.
The Palestinian Authority, which traditionally garners low marks, is seen favorably by only 10 percent of the U.S. public, and negatively by 72 percent, according to the poll.
For both Egypt and Saudi Arabia, the recent poll numbers are the worst Zogby International has ever recorded, John Zogby said.