The Jewish Telegraphic Agency and MyJewishLearning announced that they have officially merged to create 70 Faces Media.

Ami Eden, CEO and executive editor of 70 Faces Media, said that the new company is committed to maintaining and growing its existing brands — JTA, Kveller and MyJewishLearning — as well as creating new brands and content to serve the diverse Jewish community without political bias or denominational bent.

In deciding to advance the merger, which took effect Jan. 1, JTA and MyJewishLearning board leaders said the move would allow both organizations to grow readership and increase revenues through the formation of unified and expanded audience development, business development and fundraising teams.

The new organization operates three main websites that generate 3.4 million page views per month, as well as serves a syndication network of about 70 Jewish and Israeli newspapers and websites with more than 3 million monthly users.

The name 70 Faces Media is derived from the Jewish teaching that “the Torah has 70 faces.”

70 Faces Media is supported by the lead funders of MyJewishLearning and JTA, respectively: the Samuel Bronfman Foundation and the National Federation/Agency Alliance, a network of 30 local Jewish federations working in conjunction with the Jewish Federations of North America.

Founded in 1917, JTA for nearly a century has been covering developments impacting Jews in North America, Israel and countries around the world.

MyJewishLearning Inc., was founded in 2002 by the late Edgar M. Bronfman to leverage the Internet and other new media to spread knowledge of Jewish religion, history, values, traditions and culture.

It started with MyJewishLearning.com, a transdenominational Jewish educational website, before adding Kveller.com as well the Nosher food blog and Jewniverse, an eclectic daily email. — jta