Palestinians distribute boxes of aid before the Eid al-Fitr holiday, which marks the end of Ramadan, amid the ongoing conflict between Israel and Hamas, in Deir Al-Balah, in the central Gaza Strip, on April 8, 2024. (Photo/JTA-Majdi Fathi-NurPhoto via Getty Images)
Palestinians distribute boxes of aid before the Eid al-Fitr holiday, which marks the end of Ramadan, amid the ongoing conflict between Israel and Hamas, in Deir Al-Balah, in the central Gaza Strip, on April 8, 2024. (Photo/JTA-Majdi Fathi-NurPhoto via Getty Images)

(JTA) — The New Israel Fund opened its latest fundraising pitch Wednesday with a Passover-themed plea: “Let all who are hungry come and eat.”

The reference to the upcoming holiday was not the only way the appeal was topical. The U.S.-based nonprofit, which funds a variety of progressive organizations in Israel, was, for the first time, raising money to help aid groups distribute food and other supplies in the Gaza Strip. The recipients of the funding will include World Central Kitchen, the target of last week’s fatal Israeli military strike that has drawn widespread international criticism.

The fundraiser comes as a range of Jewish groups are having a public conversation about the challenges surrounding Gaza aid following the WCK strike. The bombing, which killed seven aid workers, has led to increased pressure on Israel from both the U.S. and international bodies to do more to prevent starvation and a humanitarian crisis in the coastal enclave. In response, Israel has increased aid delivery to Gaza, which global health groups say faces the threat of famine.

“Hundreds of thousands of people in Gaza are on the brink of famine,” Daniel Sokatch, the San Francisco-based CEO of NIF, told the Jewish Telegraphic Agency about why his group launched the fundraiser. “We believe we have a moral obligation to help feed them.”

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Andrew Lapin is the Managing Editor for Local News at the Jewish Telegraphic Agency.