“Why We Love Stuff”

Marketing professor Aaron Ahuvia discusses his recent book, “The Things We Love: How Our Passions Connect Us and Make Us Who We Are,” about researching people’s love of objects, the role of materialism in creating identity, the differences in loving a person vs. loving an object, our attachments to stuff and brands, and the consequences for everyday life. Part of the Napa Center for Thought and Culture salon series. $18 suggested donation.