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He has introduced five-star chefs worldwide to the intricacies of Israel's "Med-Rim" cooking, bringing it international recognition.

Also accompanying the mission are world-renowned chefs at the helm of some of the most popular and notable restaurants in North America, including Nobu Matsuhisa of Matsuhisa, Beverly Hills, and Nobu, New York; Daniel Boulud of Daniel, New York; Allen Susser of Chef Allen's, Aventura, Fla.; Thomas A. Keller of the French Laundry, Yountville; and Susur Lee of Lotus, Toronto.

Joining hands with JNF to sponsor this travel event are El Al Israel Airlines, Sheraton Jerusalem Plaza and Sheraton Tel Aviv Hotel and Tower.

The group will experience Israel's Med-Rim cuisine, which includes foods that are indigenous to the area and steeped in biblical tradition. Olive oil, wheat, figs, dates, pomegranates and wines will be featured at various dinners throughout the tour.

It will be the first time that these celebrated chefs will actually travel with mission participants to educate and to enjoy the Land of Milk and Honey.

By visiting Israel's Negev Desert, the group will see how JNF, through its Action Plan Negev campaign, is developing the region, aiding the thriving olive groves, vineyards fish farming and agricultural communities, as well as boosting Israel's domestic and export markets.

The mission will be a blend of extraordinary food and immersion in Israel's history and culture.

There are a limited number of spaces. For information, call Michele Seligmann at (212) 751-4848.