Coca-Cola Israel will be the first to produce a healthier version of the drink — without preservatives or artificial food coloring — while maintaining its taste, shelf-life and kashrut.

Being the first to successfully implement the advanced technological procedure, Muzi Werthiem, Cola-Cola Israel’s owner, received the permission and blessing of Muhtar Kent, president of the Coca-Cola Company, who congratulated him on the achievement.

The move came following market surveys that showed the Israeli consumer’s preference of products without preservatives and artificial colorings.

The new formula will include both regular and Diet Coke, with the bottles and cans labeled artificial coloring- and preservative-free.