Ben & Jerrys to open factory in Beer Tuvia

Ben & Jerry’s ice cream company is planning to open a new factory in the Be’er Tuvia area in southern Israel.

The company’s previous factory in Yavne was shut down after it did not hold up to the exporting standards set by the ice cream company. The new factory will be in a facility that formerly served as a soup factory.

The new plant will produce Ben & Jerry’s ice creams as well as frozen foods that are marketed in Israel under the brand name Rosie’s and include pancakes, blintzes and bagels.

Ben & Jerry’s plans to expand to 16 ice cream parlors and kiosks. Ben & Jerry’s  once had 16 stores in Israel, but the outbreak of the second intifada affected business and the company shut down its Israel operations until now. — jta &