Rabbi Nosson Potash and his wife, Chaya Potash, have founded Chabad of Cole Valley, a new Chabad house in San Francisco. Chabad of Cole Valley is located at 330 Parnassus Ave.

As a way of introducing themselves to the neighborhood, the Potashes will host a kosher wine tasting 7 p.m. Thursday, March 31 at City Forest Lodge, 245 Laguna Honda Blvd., S.F. In addition to selections from Herzog Wine Cellars, Hagafen Cellars and Four Gates, vintner Jeff Morgan will pour samples of his Covenant Wines. The Kitchen Table restaurant will provide hors d’oeuvres.

A native of England, Rabbi Potash, 25, is the brother of Gedalia Potash, rabbi of Chabad of Noe Valley. Chaya Potash, 22, is a native of San Francisco.

Why did the Potashes choose Cole Valley? “We realized there’s not much Jewish life in the area of Cole Valley, Haight-Ashbury, Inner Sunset and Twin Peaks,” Rabbi Potash said. “We decided to jump in and find out what the needs are of Jewish families in the area.”

To purchase tickets for the wine tasting, or for more information about Chabad of Cole Valley, go to www.chabadcv.org or call (415) 598-8718.