Israeli fashionista opens new store in S.F.

Business is booming for Israeli clothing boutique owner Ruti Zisser — so much so that she has opened her second store in the Bay Area.

Zisser opened Ruti, which sells clothing by Israeli designers, two years ago in Palo Alto. Ruti’s newest location is on the main drag of trendy Fillmore Street in San Francisco’s Pacific Heights.

In addition to clothing, Ruti also sells jewelry and other accessories, art and Judaica.

The new store is located at 2119 Fillmore St., S.F. For information, go to