Argentina’s president and several of the country’s international sports stars are among those featured in a new campaign to seek justice for the 1994 bombing of the Buenos Aires Jewish center.

The campaign, launched a week ago before the 17th anniversary of the attack, is called “Attack the Neglect.” It hopes to win greater media attention on the heels of the memorial ceremony commemorating the July 18, 1994.

President Cristina Fernandez de Kirchner, global soccer stars Lionel Messi and Carlos Tevez, and U.S. Open tennis champion Juan Martin Del Potro are among the participants in the campaign.

The AMIA attack killed 85 and wounded more than 300. Though the government of Iran has been accused of directing the bombing, and Hezbollah of carrying it out, no arrests have been made in the case. Iran said it will help in the investigation, but there are doubts of the country’s sincerity to do so.

Kirchner appears in an ad for the new campaign holding a T-shirt in front of her with the words “This T-shirt is an attack on the neglect.” AMIA has distributed the photo through social networks.

In a photo of the Argentine national team, Messi and Tevez are holding a sign with the message, “This is an attack on the neglect.” Messi was named the best player in the world; Tevez was the top scorer in the last Premier League championship.

The national tennis squad, which is playing in the semifinals of the Davis Cup, is holding a banner in its team photo that reads: “The national team does not forget the 85 people that were killed in the bombing of the AMIA 17 years ago. You should not either.” — jta