Israel 21c, a nonprofit news service with strong ties to the Bay Area, is sponsoring a trip to Israel in October during which “Israel 21c stories will come alive,” according to Amy Friedkin.

Friedkin is the president of Israel 21c, and she and her husband, Mort, will be leading the trip. The Friedkins are San Francisco residents, and Israel 21c, which was founded in 2002 by two Silicon Valley entrepreneurs, has an office in the city’s Financial District. Its reporters are stationed in Israel.

The eight-day trip is scheduled to start Oct. 20, and there is an Aug. 25 deadline for sign-ups. A full trip of 25 people will be needed to keep the base cost at $2,815 per person double occupancy, which does not include airfare.

The trip, billed as a chance to “go beyond the headlines,” will highlight cutting-edge innovations in science, technology and the arts, including  a visit to Waze headquarters, talks with journalists, lunch with the creator of the Israeli version of “Homeland” and a Segway tour of Jerusalem.

For more information, visit www.israel21c.org (scroll down to find the “Join Israel 21c Journey to Israel” ad), or contact Jacqueline Hantgan at [email protected] or (650) 619-7771.