Reutlinger facility names new CEO

The Reutlinger Community for Jewish Living has a new CEO, Jay Zimmer.

Zimmer takes the helm of the Danville senior living community as it embarks on a multimillion dollar building renovation and strategic plan for the future. He said his new job offers “an amazing opportunity,” as it “allows me to bring my Jewish faith and values to the workplace, and share them in a setting where they are respected and appreciated.”

Jay Zimmer

He began work at Reutlinger on Nov. 3.  In announcing his appointment, Reutlinger board president Dr. Marc Usatin said a “nationwide search yielded many promising applicants but we were impressed with Jay’s experience in not only senior living, but all aspects of healthcare.

“Jay is a proven leader and innovator and we look forward to him leading us into the challenging new age of senior health care. He will be instrumental in the implementation of our new strategic plan … [and] will be reaching out to the community-at-large as well as our East Bay Jewish community.”

Zimmer’s initial goals as CEO will be to guide Reutlinger through a building renovation; develop a comprehensive marketing, repositioning and branding plan; create a long-term development strategy to increase Reutlinger’s endowment; and establish relationships, affiliations and partnerships that will provide services that cannot be provided in-house.

Zimmer has more than 20 years experience in senior management across the spectrum of health care, including positions at university medical schools, community hospitals, large multispecialty physician practices, long-term post-acute care and health care consulting.

Reutlinger is a faith-based, nonprofit senior care organization that provides multiple levels of care and welcomes people of all faiths and backgrounds, with an emphasis on Jewish values. It was founded more than 50 years ago as the Home for Jewish Parents in Oakland.