Wise Sons bagel shop opens

Wise Sons Jewish Delicatessen has a new storefront in San Francisco: Wise Sons Bagel & Bakery at 1520 Fillmore St. near Geary Boulevard. Bagels baked at the shop are also available at the restaurant on 24th Street in the Mission District and at the Wise Sons outpost at the Contemporary Jewish Museum.

Varieties include everything, sesame, poppy, salt, plain and bialy, with shmear options including plain cream cheese, scallion and cheddar. Customers also can get their bagel topped with hummus, “smashed avocado” or organic almond butter. Bagel sandwiches range from traditional smoked salmon (Wise Sons refrains from calling it “lox”) to West Coast Veggie and Bodega Egg & Cheese, a take on the New York City corner-store classic.

The new location also has a variety of freshly baked breads and desserts, as well as a full espresso bar. It’s open seven days until 3 p.m., opening at 7 a.m. weekdays and 8 a.m. weekends, with bar-style seating for about 10.

This is Wise Sons’ second attempt at expanding into the bagel business. An unpublicized soft opening was planned on Jan. 29, 2015 at a rented facility on 22nd and Mission streets, but just one day earlier it was destroyed when a four-alarm fire tore through the building, displacing more than 50 residents and several businesses and causing $8.5 million in damage.

The Bay Area is undergoing something of a bagel renaissance, notwithstanding a July article in the New York Times that asked “Why is it so hard to get a great bagel in California?” In addition to the Wise Sons bagel store, another Jewish deli-style restaurant in San Francisco, Shorty Goldstein’s on Sutter Street in the Financial District, began producing its own bagels in December. — j. staff