No longer a fringe player, tallit is on a hip trip

Sign up for Weekday J and get the latest on what's happening in the Jewish Bay Area.

Apparently, everything old is new again — again.

H&M scarf photo/jta-twitter

In recent months, fast fashion retailers Old Navy and H&M both made waves on social media by selling items that looked remarkably like a tallit, or traditional Jewish prayer shawl.

And since the summer, high-end hipster label rag & bone has been hawking its “Ines Poncho,” a wool-blend garment adorned with short fringes and banded stripes that recall the prayer garments of observant Jews.

The department store Nordstrom describes rag & bone’s “oversized” and “bohemian” poncho as something “that offers effortless layering in transitioning seasons.”

It retails for the very un-boho price of $375.

In 2015, Old Navy sold an open-front women’s cardigan ($34) that strongly resembled a tallit.

Then in January, H&M sold a seemingly tallit-inspired beige scarf with black stripes ($17.99), along with a matching fringed poncho ($34.99). It wasn’t even the Swedish retailer’s first foray into synagogue-friendly garb; it sold a similarly striped poncho back in 2011.

H&M quickly apologized for marketing the Jewish-inspired garb and pulled the garment from stores in Israel.

Despite the kerfuffle, the tallit has quietly edged its way from religious garb to high fashion. In February, in the days leading up to New York Fashion Week, Vogue street-style photographer Phil Oh snapped a pic of a dapper man wearing a black wool coat, a black beanie and, to top the ensemble off, an actual tallit (

And now, with this latest tallit-inspired design from rag & bone, it’s clear: The Jewish prayer shawl is so 5777.