The Tel Aviv Tourism Association is hoping to create a new image of the city for international tourists this year. The group has developed a comprehensive plan of programs aimed to attract more than the
2 million tourists who arrived in 2009. The goal is to bring 400,000 more tourists to the city this year.
Etti Gargir, CEO of the Tel Aviv Tourism Association, said they want to “strengthen the positive image of Tel Aviv worldwide as a leading tourism site.” It is featuring 36 different “experience/adventure” tours match-ed to all ages and various lifestyles. All of the tours will be presented free — and in English. New tours include excursions targeting singles, fans of Arik Einstein songs and food connoisseurs, with each striving to highlight and present an eclectic and diverse face of the city. – jpost.com