The board of governors of the Jewish Agency for Israel has approved a plan to overhaul the agency’s focus and move key operations — such as global fundraising and marketing — to New York from Jerusalem.
The new strategic vision calls for turning the agency’s attention more squarely toward building global Jewish identity, and away from its traditional mission of bringing in and settling new immigrants to Israel. The new plan was passed 119-1 in a June 25 vote at the board’s meetings in Jerusalem. — jta