Name: Pride Parade
Start: 2026-06-28T00:00:00-07:00
End: 2026-06-28T23:59:59-07:00

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The Jewish News of Northern California

Levi Strauss bib overalls, ca. 1900 — currently on display at Contemporary Jewish Museum in San Francisco. (Levi Strauss & Co. Archives)

Culture

Colorful exhibit shows how Levi’s jeans became an American icon

by Robert Nagler Miller February 7, 2020February 10, 2020

Casual Friday workers in blue jeans. Cowboys in blue jeans. Hippies and antiwar protesters in blue jeans. Gay men and lesbians in blue jeans. School kids in blue jeans. And, […]