When Israel Apartheid Week came to Columbia University in early March, there was potential for great agitation at the heavily Jewish campus.

The local chapter of Students for Justice in Palestine, the nation’s leading campus proponent of the boycott, divestment and sanctions movement against Israel, set up a mock “Israeli apartheid wall” in front of the steps leading up to Low Library. Across the way, a handful of students affiliated with Jewish Voice for Peace manned a table promoting boycotts of the Jewish state.

A few pro-Israel counterprotesters mounted a 12-foot-tall inflatable Pinocchio doll to call out what they said were lies being propagated by anti-Israel students. But the doll had not explicitly been permitted by Columbia’s student government, and after an hour or so the students were told to take it down.

“Die-in” during 2014 Day of Action at U.C. Berkeley photo/dan pine

“We switched the conversation to talking about the Pinocchio,” said Rudy Rochman, the Columbia junior who is president of the local chapter of Students Supporting Israel, which organized the Pinocchio display. “That was really the goal of putting it up. We wanted our messaging to be louder than theirs.”

For the most part, however, pro-Israel students at the Ivy League school seemed to be lying low, and the week passed largely uneventfully. The anti-Israel groups hosted lectures, screened films and staged dance performances, while Columbia’s largest pro-Israel student group, Aryeh, hosted a lecture by anti-divestment law professor Eugene Kontorovich of Northwestern University that attracted about 80 people. The pro-Palestinian groups drew their loyalists, the pro-Israel students spoke to theirs and the vast majority of students paid little attention to either.

That, say many pro-Israel activists on campus, is what success looks like when it comes to Israel Apartheid Week. As the annual event has become a fixture on college campuses, many pro-Israel activists say their most successful strategy is simply to ignore it.

“Being out there devolves into color war; it makes both sides look crazy,” said Daniella Greenbaum, a Barnard junior and president of Aryeh: Columbia Students Association for Israel. “We want to have elevated discourse on Israel. That’s why we’re not out there this year.”

Dozens of university campuses around the world now mark Israel Apartheid Week. Usually scheduled anytime from late February through early April, the weeklong series of student-organized events is meant to highlight alleged Israeli misdeeds and promote the BDS campaign. Anti-Israel speakers deliver lectures, students mount public demonstrations and guest columnists publish pro-BDS op-eds in campus newspapers.

At some campuses, the events prompt open conflict between anti- and pro-Israel students, and students on both sides have complained of being harassed.

“Our biggest fear and concern is that you have so much conflict that Jewish students don’t want to do anything Jewish because this becomes a conflict space,” said one Northeast Hillel director, who asked that his university not be named so as not to fuel anti-Israel agitation on campus.

At Columbia, Aryeh polled about 200 students a couple of years ago and found that Israel was very low on the list of issues that interested them. That’s why the group was against any counterdemonstration, Greenbaum said.

“We have found the days we’re not there people either don’t stop by the wall or don’t notice,” he said. “It’s best to avoid calling attention to the whole thing.”

At some campuses, conflict has become unavoidable, some Jewish students say. At the City University of New York, Jewish students at four campuses — Brooklyn College, Hunter College, the College of Staten Island and John Jay College — have complained of being harassed and silenced by hostile pro-Palestinian students.

On Feb. 16, students at Brooklyn College disrupted a faculty meeting to demand that “Zionists” leave campus and called one professor a “Zionist pig.”

Last week, at a panel discussion at Hunter held as part of Israel Apartheid Week and International Women’s Day, Students for Justice in Palestine student leader Nerdeen Kiswani accused Israel of using “mass rapes of Palestinian women” as part of a campaign to “perpetrate genocide” on the Palestinian people.

“Israel is a state that is built on murder and mass rape of Palestinian women,” said Kiswani, who also has called for an intifada, or Palestinian uprising, against Israel.

Though news headlines often make it seem like U.S. college campuses have become the sites of pitched battles between anti-Israel and pro-Israel students, many campus professionals — including at colleges where anti-Semitic incidents allegedly have occurred — say that’s simply not the case.

Nadya Drukker, the executive director of the Hillel chapter at Brooklyn College, said more than 30 student leaders on her campus are focused on organizing pro-Israel events. One of the events that took place this semester was even co-sponsored with the local chapter of the Muslim Students Association, which largely steers clear of the Israel-Arab conflict.

The event, which was also co-sponsored by a Christian student club, was a trivia game called “getting to know each other’s religion.”

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