tables and chairs
The interior of the new Wise Sons in the JCCSF. (Courtesy Wise Sons)

Food coverage is supported by a generous donation from Susan and Moses Libitzky.

Wise Sons Jewish Delicatessen at the JCC of San Francisco is now open. The deli’s new spot in the cafe space at JCCSF — which has been vacant since March of 2020 — is Wise Sons’ fourth location in the city, following the closure of their Contemporary Jewish Museum location earlier this year. 

“This is such an exciting time for our members, our staff and really the entire neighborhood,” Paul Geduldig, CEO of the JCCSF, said in a statement. “This location at the JCCSF will be a true community meeting spot for all. I can’t think of anything better than connecting with friends and family over some delicious Jewish food specialties. We look forward to this new café being a foundation of the JCCSF for years to come.”

“This is a new neighborhood in San Francisco for Wise Sons, but this location already feels like home,” said Evan Bloom, one of Wise Sons’ founders. “This partnership is so meaningful for our company, since we pride ourselves on serving authentic Jewish food. And we know that the JCCSF is a gathering spot for people from all backgrounds, so we are excited about welcoming in everyone from the Laurel Heights neighborhood and beyond.”

The new Wise Sons deli has windows looking out onto California Street, but the entrance is just inside the main entrance to the JCCSF and is open from 8 a.m. until 2 p.m. daily.

In addition to providing items like Reuben sandwiches, bagels and matzah ball soup, there is healthier fare, such as salads. Stumptown Coffee, catering services and Jewish holiday menus are also available. Wise Sons will provide a 10% discount for JCCSF staff and fitness center members.

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Alix Wall is a contributing editor to J. She is also the founder of the Illuminoshi: The Not-So-Secret Society of Bay Area Jewish Food Professionals and is writer/producer of a documentary-in-progress called "The Lonely Child."